Profit Margin & Hourly Rate Calculator
Find your profit, margin and markup, the price to charge for the margin you want, or the hourly rate that pays your bills.
Profit Margin & Hourly Rate in 3 steps
- Pick what you knowCost and price, a target margin, or a target markup. Or open the Hourly rate tab.
- Type your numbersResults update as you type, with GST added if you want.
- Copy the resultCopy the numbers for your price list, quote or business plan.
Want to sell more at a better price?
We build online stores and marketing that bring in customers who value your work, not just the cheapest price.
Common questions
What is the difference between margin and markup?
Both use the same profit. Markup compares profit to the cost; margin compares profit to the selling price. A $60 cost sold for $100 is a 66.7% markup but a 40% margin.
How do I find the price for a 30% margin?
Divide the cost by (1 − margin). For a $70 cost and a 30% margin: 70 ÷ 0.7 = $100. Adding 30% to the cost ($91) only gives a 23% margin, which is a common pricing mistake.
How is the hourly rate worked out?
We add the income you want to your yearly business costs and a safety buffer, then divide by the hours you can actually bill: working weeks × billable hours per week. Admin, quoting and travel time are not billable, so most people bill 20–30 hours a week.
Should my prices include GST?
In Australia, prices shown to consumers must include GST if you are registered. Turn on “Add GST” to see the price your customer pays.
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